The following is a guest blog post from Dr. Bette Ann Stead, Professor Emerita of Marketing at University of Houston.
Those of us born between 1930-1944 are “The Quiet Generation” because there aren’t many of us (birth rate was low during the Depression, and we were taught to behave, so we didn’t demonstrate).
That doesn’t mean that we don’t like and respect “The Boomers.” In fact, we are hoping that they speak up and don’t accept Dementia/Alzheimers. We think a LOT of things can be solved by human beings doing research in science and Dementia/Alzheimers is certainly one. So we hope the “Boomers” will make enough noise to get this taken care of.
What we resent is people acting like we are not here. We are here! We are well educated and made lots of contributions that society is benefitting from today. We ladies and gentlemen still like to dress well, and we all want to be included in everything.
So when you’re designing clothes or doing just about anything else, remember us. We may not be a huge market segment. But we do exist, and we do matter.